Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »
Your website says so much about you and the business you run, whether you care to admit it or not.
Your website is more than an online calling card. It’s a fundamental part of your marketing material. So what does your website say about you? And is what it’s saying turning potential clients off?
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.
How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?
I get asked these questions all the time and my answer often takes people by surprise.
I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.
Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »
The cheat’s guide to making content marketing easier.
Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.
So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team.
Emma directs the day-to-day operations of our real estate writing team. He real estate writing work has been featured in realestate.com.au, Cosmopolitan magazine and more. Continue reading “Real estate writing” »
Our guide to what makes a great website.
Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult.
If you run a company based around providing services it can be hard to work out how to position yourself online. Here is our list of the five key ingredients that make up a great service business website. Continue reading “How to build a great website” »
Simple tips for turning media releases into media exposure.
Press releases should be a key part of any business’s marketing strategy.
We often produce press releases to get quality exposure for our clients. Used effectively, press releases are a great tool for reaching out to the media and telling your company’s story, building a profile and growing your business. But you’ve only got one chance to get it right… Fail to get the editor’s attention and your story will never get the coverage it deserves.
Here are Antelope Media’s top 10 tips for pitch perfect press releases: Continue reading “10 tips for perfect press releases” »
Our 5 tips that are guaranteed to get more people opening your eNewsletters
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading “How to get people to open your emails” »