The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.
How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?
I get asked these questions all the time and my answer often takes people by surprise.
I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.
Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »
Simple tips for turning media releases into media exposure.
Press releases should be a key part of any business’s marketing strategy.
We often produce press releases to get quality exposure for our clients. Used effectively, press releases are a great tool for reaching out to the media and telling your company’s story, building a profile and growing your business. But you’ve only got one chance to get it right… Fail to get the editor’s attention and your story will never get the coverage it deserves.
Here are Antelope Media’s top 10 tips for pitch perfect press releases: Continue reading “10 tips for perfect press releases” »