As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising? Like most five-year-olds, my…
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What is social media marketing? And is it just an extension of content marketing? A lot of people talk about social media marketing as though it’s an independent form of…
What are the simplest things your business can do to start generating more work? “If I only have the time and money to do one thing for my marketing, what…
Our guide to what makes a great website. Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult….
Ralph Grayden gives his view on lawyers and content marketing. Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched…
If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider. Lately I’ve seen a few examples of organisations – including big…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better. Content marketing is the hottest thing in marketing and advertising…
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each…