We’re speaking on The Art of Writing: Create Impact and Catch Attention.
The talk is aimed at professionals who want to write more effectively to boost their career or business profile.
We’re giving the talk on behalf of Fiona Craig, career coach extraordinaire.
If you want to join us, email Fiona now!
Our new business cards!
On 25 June 2013 Ralph and Emma will be hosting a session called Big Impact Writing for Lawyers as part of the Law Society of NSW’s CareerHub Continuing Professional Development series.
Antelope Media was proud to be involved in devising strategy and developing content for the CareerHub, a major new online initiative from the Law Society of NSW. Aimed at helping lawyers negotiate their career, the CareerHub launched on 22 March 2013.
Two of our favourite CareerHub articles are Emma’s on Tweeting to the Top, and Career Consultant Fiona Craig‘s on Planning for Change. Fiona also gave an impressive presentation at the launch.
You can read about the launch in The Australian.
Check out the weekly feature articles Emma has been writing for realestate.com.au.
Our personal favourites include Are Auctions Better than Theatre? as well as What Makes a Tenant Pay More? and Twilight Magic: Do Dusk Photos Sell a Home?
A lot of our traditional work has involved translating sophisticated financial information into everyday language. So it’s a different challenge when you have to sell a sophisticated financial product to a very sophisticated audience.
Ralph worked with Totem Communications on the Australian launch of Saxo Capital Markets. It was an integrated print, outdoor, digital and TV campaign.
Watch the TV ad here: SAXO_30s_TVC_Launch_final
We’ve been too busy to write… except at work that is. Ralph’s been working with our friends at Totem Communications on clients like eftpos, Goodman and DHL, while Emma has been been doing some medical writing for UBM Medica.
Recently we wrote the copy for a whole new website for BW Financial Advice, a BankWest brand. BankWest is well known to Australian television viewers because of those quirky commercials featuring talking horses and singing flowers. It was a lot of fun getting to use such an eccentric and positive tone of voice while talking about serious products in the financial services space. Check out bwfinancialadvice.com.au.
Antelope Media is moving house. We’re shacking up with our good friends at Roller in Surry Hills. They’ve done work for The Greens, Snow Australia and Landcom.
Ralph’s just finished off the copy for Altus Financial’s new website. He worked with our friends at Kindle. Writing for financial advisers is similar in many ways to the work we do with lawyers: it’s often complex and traditionally full of jargon, but a strong and simple message needs to come out.