If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider. Lately I’ve seen a few examples of organisations – including big…
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Simple tips for turning media releases into media exposure. Press releases should be a key part of any business’s marketing strategy. We often produce press releases to get quality exposure…
Your annual report is a great marketing opportunity and should be a key part of your overall marketing strategy. It will soon be that time of year again. So don’t leave…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better. Content marketing is the hottest thing in marketing and advertising…
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills.
Increasingly, writing is part of what most people do for a living. But unless you’re a novelist or journalist you’re unlikely to have the benefit of a professional editor, so here are three tips for editing your own writing.
For some years I worked as an editor, commissioning articles for websites. One thing people would often say to me when they felt unsure of the work they were submitting was: “Oh my grammar is terrible, you’ll need to check it”.
They were right in one sense. There was usually something wrong with what they’d written. But it was rare, if ever, that their grammar alone was letting them down.
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each…