Australia’s leading legal copywriters

Our legal copywriters help lawyers, law firms and businesses in the legal sector engage potential clients and build deeper relationships with existing ones.

Whether you need website copy, brochure writing, capability statements, articles, case summaries or more we can help.

Some of the legal clients we’ve worked for

What is a legal copywriter?

A legal copywriter is someone who understands the legal terminology they’re writing about just as well as they understand the world of copywriting. They can connect with people both rationally and emotionally and use the words that will trigger action.

This is what sets apart from any other agency. 

Our team is led by Ralph Grayden, a former commercial lawyer who began his career at a top-tier international law firm. He then worked at leading ad agencies as a senior copywriter, crafting ad campaigns for well-known household brands.

It’s this combination of rigour and creativity, analysis and imagination, big picture and detail that will help your law firm cut through the noise and connect with the people want to reach.

What makes Antelope Media different from other legal copywriting agencies?

It’s not just our hands-on experience in the law that makes Antelope Media different to other copywriters and agencies playing in the legal copywriting space.

We also have experience writing for leading advertising agencies, publishing houses and legal publications.

It’s this combination of knowing the technicalities of the law and our experience getting a message across to a generalist audience that sets us apart from anyone else.

I'm going to need you to sit down... here goes... This circular from [a leading mid-tier firm] is actually very interesting and has some relevant cases!

A surprised client after reading a firm eNewsletter we'd written

The Law Society engaged [Antelope Media's] services over a 3 month period to contribute to the development of an online knowledge portal on legal practice management.Right from the start, [they were] able to bring fresh ideas to the project, absorb and organise large amounts of complex information and develop content on a wide variety of topics, from marketing and HR to financial management and business planning. [Their] insights, creativity, business knowledge and impeccable writing style greatly contributed to the success of the portal and the positive feedback we have received from NSW solicitors.

Anne FinetMembership Director, Law Society of NSW

Wow. This article [Antelope Media] wrote is much better than mine.

Senior partner at one of Australia's leading law firms

How we can help your law firm or legal business

Antelope Media’s team of legal copywriters can give your law firm the edge. Here are just some of the services we offer.

Legal case summaries

Attract more clients and reinforce your value to existing ones with an expertly case summaries

Legal blogging

Build trust and cultivate leads through quality articles and blogs

Lawyer bios and profiles

Stand out from the crowd and show off your strengths with a powerful bio or profile

Website content

Get found and boost enquiries with SEO- and customer-focused web copy that connects with your audience

Digital copy

Get the words that get results from a one-off email to a full digital campaign

Brochures and flyers

We can showcase your practice and capabilities with an expertly-written brochure

Annual reports

We can write the very best quality annual reports and other formal documents

Legal newsletters

We've helped hundreds of legal professionals connect with clients through better newsletters

Printed and digital advertising

Stand out and cut through with the best legal advertising

Capability statements

Show off your best qualities and win more work through the best capability statements

SEO copywriting

Get found by more potential clients by showing up in search engines

Ghostwriting and thought leadership

Build trust and credibility by showing off your knowledge and expertise

Our thinking

lawyers writing copywriters writing for law firms

5 Things Lawyers Didn’t Know They Could Learn From Copywriters

| Articles, Legal | No Comments
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively... Lawyers are professional writers. In fact, the average solicitor probably produces more words each…
How to write a legal case summary that gets read

How to write a legal case summary that gets read

| Articles, Legal | No Comments
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by…
thought leader, how to be a thought leader, thought leadership, digital

How to be a thought leader

| Articles, Legal | No Comments
A thought leader is someone who has become so known for their expertise in a particular area, they’re synonymous with it. In other words, they no longer have to go…
Ralph Grayden

Meet our Legal Copywriting Director

Long before Antelope Media was born, Ralph started his working life as a starry-eyed lawyer at one of Australia’s top-tier law firms.

Ralph has written for leading businesses across three continents including Microsoft, Macquarie Bank, The Law Society of NSW, several leading law firms and every one of the Big Four Australian Banks. He’s also worked as a senior digital copywriter for some of Australia’s leading ad agencies, including Publicis Mojo and Ogilvy.  Our clients often say they love the fresh ideas and vision Ralph brings to their work. They also appreciate his ability to turn complex information and concepts into powerful, engaging ideas – a skill he crafted working for clients in financial services, legal services and health.


Contact Ralph directly

Why Antelope Media?

There are so many reasons to choose Antelope Media over other content providers. Here are three of the key ones.

Expert writers

Specialist content requires specialist writers. We pride ourselves on making the complex seem simple.

Simple processes

We take the pain out of developing content through our tried and tested delivery process.

Read more

Proven results

We've helped so many leading organisations just like yours achieve better results through their content.

Product Name: Legal copywriter | Copywriting for law firms Product Brand: Antelope Media Product Description: Antelope Media is a specialist copywriting agency for law firms. We have leading copywriters who understand the law and can inspire action from your clients.