Our legal copywriters help lawyers, law firms and businesses in the legal sector engage potential clients and build deeper relationships with existing ones.
Whether you need website copy, brochure writing, capability statements, articles, case summaries or more we can help.
What is a legal copywriter?
A legal copywriter is someone who understands the legal terminology they’re writing about just as well as they understand the world of copywriting. They can connect with people both rationally and emotionally and use the words that will trigger action.
This is what sets apart from any other agency.
Our team is led by Ralph Grayden, a former commercial lawyer who began his career at a top-tier international law firm. He then worked at leading ad agencies as a senior copywriter, crafting ad campaigns for well-known household brands.
It’s this combination or rigour and creativity, analysis and imagination, big picture and detail that will help your law firm cut through the noise and connect with the people want to reach.
What makes Antelope Media different to other legal copywriting agencies?
It’s not just our hands-on experience in the law that makes Antelope Media different to other copywriters and agencies playing in the legal copywriting space.
We also have experience writing for leading advertising agencies, publishing houses and legal publications.
It’s this combination of knowing the technicalities of the law and our experience getting a message across to a generalist audience that sets us apart from anyone else.
How our legal copywriters can help your law firm
We harness this unparalleled experience to help your firm cut through and engage. Leading law firms choose to use us for:
- Brochures and flyers
- Case summaries
- Capability statements
- Print and online advertisements
- SEO copywriting
- Electronic direct marketing (EDMs)
- Legal articles and ghostwriting
- Annual reports
What they’re saying about us
“Right from the start, [Ralph] was able to bring fresh ideas to the project, absorb and organise large amounts of complex information and develop content on a wide variety of topics… His insights, creativity, business knowledge and impeccable writing style greatly contributed to the success of the portal and the positive feedback we have received from NSW solicitors.” – Anne Finet, Membership Director, Law Society of NSW
“Lovin’ it Ralph. Thank you.” – Business Development Director at a mid-tier firm.
Law firms and legal sector businesses we’ve helped
We’ve helped so many lawyers, law firms and businesses connected to the legal industry get their message through. Some of the brands our legal copywriters have worked for include:
- The Law Society of NSW
- Bartier Perry
- Kemp Strang
- Holman Webb Lawyers
- Maurice Blackburn Lawyers
- Australian Business Lawyers
- Swaab Attorneys
- Prominent Lawyers
- Thoroughbred Legal
- Dovetail Legal Solutions
- Blackstone Waterhouse Lawyers
- Prodonovich Advisory
- Law In Order
- CCH Australia
- Thomson Reuters
- Blackstone Legal Costing
- Many, many more
Get in touch to find out how we can help your law firm with copywriting.
Read our thinking on legal copywriting
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Article: How to write anything
Meet our legal copywriting lead
Long before Antelope Media was born, Ralph Grayden started his working life as a starry-eyed lawyer at one of Australia’s top tier law firms. Since then, Ralph has written for leading businesses across three continents including Microsoft, Macquarie Bank, The Law Society of NSW, several leading law firms and every one of the Big Four Australian Banks. He’s also worked as a senior digital copywriter for some of Australia’s leading ad agencies, including Publicis Mojo and Ogilvy.
Our clients often say they love the fresh ideas and vision Ralph brings to their work. They also appreciate his ability to turn complex information and concepts into powerful, engaging ideas.
Contact Ralph on +61 (2) 8091 3804 or at email@example.com today to find out how we can help your law firm win more work with its content marketing, copywriting, content strategy and communications.
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