Tag Archives: blog

The 7 deadly sins of social media

Our guide to common social media mistakes and how your business can avoid them.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

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7 reasons to write a listicle

Ah, the listicle: it’s part blog, part article and the backbone of content marketing.

Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.

So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »

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How often should you blog?

“How often do I need to blog?” is probably the most common content marketing question we’re asked.

blogging, blogging tips, how to blog, how often to blog, content marketingThe most common question people ask us about content marketing is how often they need to blog.

It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*

The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.

Continue reading “How often should you blog?” »

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How do you learn to write? 6 tips to improve your writing

Our guide to becoming a better business writer

how to write, writing tips, business writing, professional“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well

The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.

While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills: Continue reading “How do you learn to write? 6 tips to improve your writing” »

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3 tips for editing your own writing

The essential guide for anyone who has to edit their own business writing.

editing tips, writing, how to edit, how to write“Write with the door closed, rewrite with the door open.” – Stephen King, author.

Writing and editing are not separate processes. To some degree, good writing IS good editing. But you can’t write and edit at the same time, and you need to do both to produce good writing.

As William Zinsser, American writer, editor and critic, argues: “the essence of writing is rewriting. Very few writers say on their first try exactly what they want to say… A piece of writing must be viewed as a constantly evolving organism… If the process is sound, the product will take care of itself.”

Increasingly, writing is part of what most people do for a living. But unless you’re a novelist or journalist you’re unlikely to have the benefit of a professional editor, so here are three tips for editing your own writing. Continue reading “3 tips for editing your own writing” »

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It ain’t your grammar: Why structure matters more

Is it really necessary to know grammar if you want to write well? Or are other things – such as structure – more important?

“It is necessary to know grammar, and it is better to write grammatically than not, but it is well to remember that grammar is common speech formulated. Usage is the only test. I prefer a phrase that is easy and unaffected to a phrase that is grammatical.” – William Somerset Maugham, The Summing Up, (1938)

For some years I worked as an editor, commissioning articles for websites. One thing people would often say to me when they felt unsure of the work they were submitting was: “Oh my grammar is terrible, you’ll need to check it”.

They were right in one sense. There was usually something wrong with what they’d written. But it was rare, if ever, that their grammar alone was letting them down.

In most cases it was the structure. What they were saying didn’t read well because they hadn’t given enough thought to what they were writing about. This meant that they hadn’t planned their writing properly, and that lack of planning showed. Continue reading “It ain’t your grammar: Why structure matters more” »

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