Tag Archives: Websites

Why your website is more than just a calling card

Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so much more.

Put simply, a good website has two essential components. It still retains the old calling card information (what we call the ‘static’ content) – the who, what, where of your business. But, just as importantly, it also has ‘dynamic’ content in the form of regularly updated blogs or articles that attract people to your website and build your brand.

So let’s take a look at how this works, using lawyers and other professionals as our example….

Continue reading “Why your website is more than just a calling card” »

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What Hemingway can teach us about digital writing

What a 20th century master can teach us about how to write in the online age.

Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.

Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »

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5 tips when writing for the web

Read our simple guide on how to write well for online.

People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.

But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.

Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »

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