Content marketing for law firms and lawyers

Legal content marketing requires specialist writers as well as specialist marketers. And that’s where Antelope Media is different.

Based in Sydney, Australia, our team of expert legal writers and editors understand the subject matter it’s writing about. After all, many of us are ex-lawyers as well as journalists and copywriters.

We know, love and – best of all – understand the legal services sector inside out. Many of our existing clients are law firms or the service providers to them.

We know the sensitivities around what you do and appreciate that you work in a profession as well as a business.

That’s why many of Australia’s leading law firms, barristers’ chambers and legal sector businesses have trusted us with their work.

Some of the legal clients we’ve worked for

How we can help your law firm or legal services business with content marketing

Antelope Media’s team of expert content marketers can help your law firm or l;legal business cut through and connect with clients.

Infographics and visuals

Break down complex content and connect visually with your audience

What our legal clients say

I’m going to need you to sit down… here goes … This circular from [a leading mid-tier firm] is actually very interesting and has some relevant cases!

A surprised client after reading a firm eNewsletter we’d written.

Thanks for this. Brilliant summary.

Partner at a national law firm on reading our work

How we’re different from other legal content marketers

When it comes to legal services there are two sides to the content marketing coin. The first is a comprehensive understanding of content marketing techniques, such as blogging, social media, eNewsletters and SEO – and how these can work together to drive traffic and build an audience that’s ready to buy from you.

But that alone isn’t enough.

Because successful content marketing for legal services also requires an understanding of the legal industry and of the law itself.

And that’s where Antelope Media stands apart from any other content marketing agency.

Ralph Grayden

Meet our Legal Content Director

Long before Antelope Media was born, Ralph started his working life as a starry-eyed lawyer at one of Australia’s top tier law firms.

Ralph has since written for leading businesses across three continents including Microsoft, Macquarie Bank, The Law Society of NSW, several leading law firms and every one of the Big Four Australian Banks. He’s also worked as a senior digital copywriter for some of Australia’s leading ad agencies, including Publicis Mojo and Ogilvy.  Our clients often say they love the fresh ideas and vision Ralph brings to their work. They also appreciate his ability to turn complex information and concepts into powerful, engaging ideas – a skill he crafted working for clients in financial services, legal services and health.


Contact Ralph directly

Our thinking

lawyers writing copywriters writing for law firms

5 Things Lawyers Didn’t Know They Could Learn From Copywriters

| Articles, Legal | No Comments
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively... Lawyers are professional writers. In fact, the average solicitor probably produces more words each…
How to write a legal case summary that gets read

How to write a legal case summary that gets read

| Articles, Legal | No Comments
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by…

Why Antelope Media?

There are so many reasons to choose Antelope Media over other content providers. Here are three of the key ones.

Expert writers

Specialist content requires specialist writers. We pride ourselves on making the complex seem simple.

Simple processes

We take the pain out of developing content through our tried and tested delivery process.

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Proven results

We've helped so many leading organisations just like yours achieve better results through their content.