Picture of legal content marketing, copywriting and editing

Legal content marketing

Savvy law firms are catching onto the benefits of content marketing.  After all, few industries lend themselves more to this deeply-engaging marketing technique than the law. But getting it right isn’t easy. And that’s where Antelope Media can help.

When it comes to legal services there are two sides to the content marketing coin. The first is a comprehensive understanding of content marketing techniques, such as blogging, social media, eNewsletters and SEO – and how these can work together to drive traffic and build an audience that’s ready to buy from you.

But that alone isn’t enough.

Because successful content marketing for legal services also requires an understanding of the legal industry and of the law itself.

And that’s where Antelope Media stands apart from any other content marketing agency.

What makes Antelope Media different to other legal content marketing agencies?

Our team of legal content marketers is led by Ralph Grayden, a former commercial lawyer who began his career at a top-tier international law firm. Many of our journalists and writers also have legal qualifications and some have worked as lawyers.

We understand where you’re coming from and what’s possible. In other words, we won’t ask you to do unrealistic things or try to market your skilled knowledge as a commodity like any other.

Instead, we’ll help you deliver the kind of rigorous thought leadership that shows off your expertise and lets potential clients know the breadth of your skills, how you’re different, and how you can help.

And that should translate into increased engagement, increased awareness of your services and ultimately more work.  

How our legal content marketers can help your law firm

Our legal content marketers can help in so many ways. Some of the things we do for Australia’s leading law firms, include:

  • Legal articles
  • Legal blogs
  • Social media marketing for law firms
  • Case summaries
  • Content strategy for law firms
  • SEO copywriting
  • eNewsletters and electronic marketing

What we’re saying about Antelope Media’s legal content marketing

“I’m going to need you to sit down… here goes … This circular from [a leading mid-tier firm] is actually very interesting and has some relevant cases!” – a surprised client after reading a firm eNewsletter we’d written.

Hey Ralph… Thanks for this. Brilliant summary.” – Partner of a global firm on reading our work.

Law firms and legal sector businesses we’ve helped

We’ve helped so many lawyers, law firms and businesses connected to the legal industry get their message through. The brands our legal copywriters have worked for include:

  • The Law Society of NSW
  • Bartier Perry
  • Kemp Strang
  • Holman Webb Lawyers
  • Maurice Blackburn Lawyers
  • Australian Business Lawyers
  • Swaab Attorneys
  • Prominent Lawyers
  • Thoroughbred Legal
  • Dovetail Legal Solutions
  • Blackstone Waterhouse Lawyers
  • Prodonovich Advisory
  • Law In Order
  • CCH Australia
  • Thomson Reuters
  • Blackstone Legal Costing
  • Many, many more

Get in touch today to find out how we can help your law firm or legal business connect with clients.

Read our thinking on legal content marketing

Article: How to write a legal case summary that gets read

Article: Why content marketing is like a Jane Austen novel

Article: How to be a thought leader

Article: 6 things good content marketing must do

Read more about our services for the legal sector.

Meet our legal services content marketing lead

Ralph Grayden, content marketing, copywriting, Sydney, agency,

Long before Antelope Media was born, Ralph Grayden started his working life as a starry-eyed lawyer at one of Australia’s top tier law firms. Since then, Ralph has written for leading businesses across three continents including Microsoft, Macquarie Bank, The Law Society of NSW, several leading law firms and every one of the Big Four Australian Banks. He’s also worked as a senior digital copywriter for some of Australia’s leading ad agencies, including Publicis Mojo and Ogilvy.

Our clients often say they love the fresh ideas and vision Ralph brings to their work. They also appreciate his ability to turn complex information and concepts into powerful, engaging ideas.

Contact Ralph on +61 (2) 8091 3804 or at ralph@antelopemedia.com.au today to find out how we can help your law firm win more work with its content marketing, copywriting, content strategy and communications.

 

Copywriter Sydney, Content marketing agency, Australia