These 7 common mistakes make many businesses’ email newsletters less effective than they should be.
Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.
That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.
But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.
Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.
How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?
I get asked these questions all the time and my answer often takes people by surprise.
I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.
Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.
The only metric that really matters for any form of marketing is whether it increases sales.
However, working out why and how more people are buying from you isn’t always that easy.
These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.
So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »
Antelope Media has moved. We are now in the historic surrounds of The Rocks.
We’ll miss our previous location on the North Shore but we’re now closer to the action – and closer to most of our growing list of clients.
We hope to see you for drinks at our new place soon.
Read our simple guide on how to write well for online.
People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.
But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.
Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »
As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising?
Like most five-year-olds, my daughter loves television.
But in the interests of her well-rounded development, her TV watching is restricted. She gets about half an hour a day – a little more on the weekends when my wife and I attempt to sleep in.
The only thing my five year old daughter loves more than television is television ads. Perhaps that’s because commercial TV is restricted even more than TV itself. So for her there’s still some novelty value in advertisers doing the hard sell. Continue reading “My daughter loves television: the future of advertising” »