What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »
There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6 characteristics of good content marketing.
In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?
I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »
Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so much more.
Put simply, a good website has two essential components. It still retains the old calling card information (what we call the ‘static’ content) – the who, what, where of your business. But, just as importantly, it also has ‘dynamic’ content in the form of regularly updated blogs or articles that attract people to your website and build your brand.
So let’s take a look at how this works, using lawyers and other professionals as our example….
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago…
I’m talking about the Michelin Guide, a guide book that started out as a French tyre manufacturer’s attempt to drum up business and ended up becoming the definitive guide to the world’s most fashionable restaurants and hotels…
So what lessons can we learn from the Michelin Guide’s success? Continue reading “The greatest piece of content marketing ever” »
What a 20th century master can teach us about how to write in the online age.
Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.
Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »