Tag Archives: content marketing

5 reasons content marketing doesn’t work

There are 5 reasons content marketing doesn’t work. We explore each of them.

Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing efforts are not bearing fruit?

We’ve noticed five common reasons content marketing doesn’t work. Continue reading “5 reasons content marketing doesn’t work” »

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The 7 deadly sins of social media

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

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Why real estate agents love content marketing

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »

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Antelope Media’s content marketing predictions

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »

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Has content marketing killed copyright?

In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?

I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »

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Why your website is more than just a calling card

Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so much more.

Put simply, a good website has two essential components. It still retains the old calling card information (what we call the ‘static’ content) – the who, what, where of your business. But, just as importantly, it also has ‘dynamic’ content in the form of regularly updated blogs or articles that attract people to your website and build your brand.

So let’s take a look at how this works, using lawyers and other professionals as our example….

Continue reading “Why your website is more than just a calling card” »

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