Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing efforts are not bearing fruit?
We’ve noticed five common reasons content marketing doesn’t work. Continue reading “5 reasons content marketing doesn’t work” »
Your website is more than an online calling card. It’s a fundamental part of your marketing material. So what does your website say about you? And is what it’s saying turning potential clients off?
Continue reading “What does your website say about you?” »
Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.
So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
Continue reading “How often should you blog?” »
Content marketing is the hottest thing in marketing and advertising right now. In the past 12 months every marketer worth their salt has put together a content marketing strategy, selling it as a way to build trust and brand awareness, have meaningful conversations, [insert yet another marketing cliche here], and so on…
Putting all the fluff aside, there is a lot to be said for using content as a way of driving business. Hey, we’re well aware this article is a form of content marketing and we wouldn’t have bothered posting it if we didn’t think it’d benefit Antelope Media. Besides, content marketing has always been a part of how we help our clients. Continue reading “Why so much content marketing is bad… And five ways you can make yours better” »
