Tag Archives: social media

The 7 deadly sins of social media

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »


Lessons in making social media work

lessons in making social media workNothing beats getting the inside word from one of the biggest players in world media.

The New York Times’ Social Media Desk has published a fabulous article about what worked and what didn’t in 2013. The title is great and on its own deserves a click: If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk.

Nice huh? It’s a case in point for why they’re so successful at what they’re doing out there in the Twitterverse.