There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6 characteristics of good content marketing.
Our guide to common social media mistakes and how your business can avoid them.
Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.
But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »
What is social media marketing? And is it just an extension of content marketing?
A lot of people talk about social media marketing as though it’s an independent form of marketing in its own right.
But that’s not how we see it.
The New York Times’ Social Media Desk has published a fabulous article about what worked and what didn’t in 2013. The title is great and on its own deserves a click: If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk.
Nice huh? It’s a case in point for why they’re so successful at what they’re doing out there in the Twitterverse.