Tag Archives: featured

The 7 deadly sins of social media

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

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7 books that will make you a better writer

Our guide to the 7 books that promise to make you a better business writer.

Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers, presentations, memos, letters, social media posts and more. And yet, few of us are trained in how to write well.

So if you’d like a crash course in the fundamentals of good writing, here are seven books guaranteed to help you improve. Continue reading “7 books that will make you a better writer” »

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Why your website is more than just a calling card

Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so much more.

Put simply, a good website has two essential components. It still retains the old calling card information (what we call the ‘static’ content) – the who, what, where of your business. But, just as importantly, it also has ‘dynamic’ content in the form of regularly updated blogs or articles that attract people to your website and build your brand.

So let’s take a look at how this works, using lawyers and other professionals as our example….

Continue reading “Why your website is more than just a calling card” »

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The greatest piece of content marketing ever

It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago…

I’m talking about the Michelin Guide, a guide book that started out as a French tyre manufacturer’s attempt to drum up business and ended up becoming the definitive guide to the world’s most fashionable restaurants and hotels…

So what lessons can we learn from the Michelin Guide’s success? Continue reading “The greatest piece of content marketing ever” »

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What Hemingway can teach us about digital writing

What a 20th century master can teach us about how to write in the online age.

Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.

Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »

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The e-Newsletter mistakes businesses keep making

These 7 common mistakes make many businesses’ email newsletters less effective than they should be.

Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.

That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.

But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.

Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »

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7 reasons to write a listicle

Ah, the listicle: it’s part blog, part article and the backbone of content marketing.

Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.

So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »

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