Tag Archives: writing

How to write anything

Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?

Alarm bells should ring when you ask someone how they’re going with a document and they tell you they’re half way through it because they’ve written, say, 500 of a thousand words. Chances are unless they’re some kind of writing genius – if such a thing exists – their work will be flawed.
Continue reading “How to write anything” »

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5 tips when writing for the web

Read our simple guide on how to write well for online.

People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.

But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.

Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »

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How to get people to open your emails

Our 5 tips that are guaranteed to get more people opening your eNewsletters

How to get people to open your emailsYou’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.

These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?

Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading “How to get people to open your emails” »

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How do you learn to write? 6 tips to improve your writing

Our guide to becoming a better business writer

how to write, writing tips, business writing, professional“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well

The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.

While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills: Continue reading “How do you learn to write? 6 tips to improve your writing” »

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CareerHub Launches

Antelope Media was proud to be involved in devising strategy and developing content for the CareerHub, a major new online initiative from the Law Society of NSW. Aimed at helping lawyers negotiate their career, the CareerHub launched on 22 March 2013.

Two of our favourite CareerHub articles are Emma’s on Tweeting to the Top, and Career Consultant Fiona Craig‘s on Planning for Change. Fiona also gave an impressive presentation at the launch.

You can read about the launch in The Australian.

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