Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?
Alarm bells should ring when you ask someone how they’re going with a document and they tell you they’re half way through it because they’ve written, say, 500 of a thousand words. Chances are unless they’re some kind of writing genius – if such a thing exists – their work will be flawed.
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